My Friend Is Building Something I Haven't Been Able to Stop Thinking About

A few weeks ago a friend of mine sent me a voice note.

Which isn't unusual. We talk a lot — about AI, about what's changing, about the kind of tools that actually matter versus the ones that just make noise. It's one of those friendships where the conversations go long and you don't really notice.

But this one was different.

He'd been working on something. Quietly, for a while. And he was finally ready to talk about it properly.

I put my headphones in, sat back, and listened.

By the end of it I was sat forward.

The problem he described isn't complicated. But it's one of those things that once you hear it framed correctly, you can't unhear it.

There are more solo founders building right now than at any point in history. One person, a laptop, a stack of AI tools — and somehow a real business. Products shipping. Customers paying. Revenue growing.

The capability side of this has been largely solved. You can build almost anything now if you're resourceful enough.

But here's what my friend kept coming back to.

All of that capability doesn't solve the moment — and every solo founder knows this moment — where you sit down and genuinely don't know what to work on next.

Not because you're lazy. Not because you don't care. But because everything feels important and you're the only one deciding. There's no co-founder to bounce it off. No advisor to tell you you're wrong. No one to say — stop, this is what actually matters right now.

He said something that's been sitting with me since.

"More information hasn't solved it. If anything, more information made it worse."

And he's right. I've watched so many smart, hardworking people spin out not because they lacked tools or ideas but because they couldn't get clear on the one thing that would actually move the needle. So they fixed whatever was loudest. And the real problem stayed.

What he's building is called Lavoo.

He described it to me as an operating system for solo founders. Which I think is the right framing — not another tool you add to the stack, but something that sits underneath everything else and helps you think.

The way it works is this. You describe your business. Your stage, your challenges, where things feel stuck. And instead of spitting out ten suggestions or a generic action plan, it analyses the situation and surfaces the one move that actually matters most right now.

Then it builds out a real execution plan around that. Steps, priorities, time estimates, which tools to use, what to automate.

The goal isn't to give you more to think about. It's to give you less — but the right less.

I asked him what made him want to build this specifically.

He talked about watching founders — people he knew, people he respected — making really consequential decisions alone. Late at night. Overwhelmed. Not because they weren't capable but because they didn't have anyone in their corner who could see the full picture and tell them the truth.

That kind of support has always existed. But it's usually locked behind expensive advisors, or the luck of knowing the right people, or having a co-founder who happens to be good at exactly that.

He wants to make it available to the person who has none of those things.

The solo founder who is genuinely talented and genuinely working hard but is navigating completely alone.

It's not out yet. He's still building it. There's a waitlist up at lavoo.io for people who want to get in early and help shape where it goes — and knowing him, those early conversations will actually matter. He's not the kind of person who builds in isolation.

I'm not writing this to promote it. I'm writing it because the conversation we had genuinely stayed with me and I think the problem he's identified is real in a way that a lot of people building in this space aren't quite saying out loud yet.

The tools to build are everywhere. The tools to think — to actually decide what matters — those are still catching up.

Lavoo feels like a genuine attempt to close that gap.

I'll be watching closely. And I think you should too.

Lavoo is currently in early development. You can join the builder waitlist at lavoo.io.

Use the referral: https://lavoo.io/share/NQ3PXMZR to join the waiting list.