For local businesses in Birmingham, Google is often the first place potential customers look when they need a service. If they're not finding you, they're finding your competitors. The good news is that improving your visibility doesn't require a huge budget. It requires getting the basics right.
Claim and Complete Your Google Business Profile
Your Google Business Profile appears in Maps and local search results before your website does. This is crucial because when someone searches for your type of service in Birmingham, the map listings show up at the very top of the page. Yet many Birmingham businesses have incomplete profiles with missing hours, outdated phone numbers, or no photos.
Make sure you have:
Accurate business name, address, and phone number
Current opening hours
A clear description of your services
High-quality photos of your work or premises
Regular posts about offers or updates
Respond to all reviews. Google favours businesses that actively engage with customers.
Optimise Your Website for Local Search
When someone searches "event planner in Birmingham," Google needs to know you're relevant. Your homepage should clearly state what you do and where you operate in the first few sentences.
Create individual pages for each service you offer. Use straightforward language your customers would use, not industry jargon. Mention Birmingham and specific areas you serve naturally throughout your content.
Ask for Customer Reviews
Reviews directly influence your ranking in local search results and play a major role in whether someone chooses to contact you. Most people read reviews before making a decision, and businesses with more positive reviews consistently win more enquiries. Yet most businesses know this but don't actively ask for them.
After completing a job, send a follow-up email with a direct link to your Google review page. Make it easy. When you receive reviews, respond to them. This shows you care about service quality and builds trust with potential customers.
Answer Common Questions
Think about questions customers ask repeatedly. Write short, helpful content that addresses these topics on your website. For example, "How much does it cost to hire a venue in Birmingham?" or "How long does a bathroom renovation take?"
These types of specific questions are known as long-tail searches, and they often indicate someone is close to making a decision. This helps you rank for specific search phrases and positions you as knowledgeable before someone contacts you.
Make Contact Simple
Display your phone number prominently on every page. Make it clickable on mobile. Add a contact form on your homepage. If you offer booking, make that option easy to find.
Every extra click increases the chance someone moves on to the next business in the search results.
Request a Free Visibility Audit
Getting more leads from Google isn't about tricks. It's about making sure the fundamentals are in place and that your business is easy to find, understand, and contact.
If you're unsure how visible your business is online or where leads may be getting lost, a free visibility audit can help highlight opportunities for improvement.